Guiding Principles for Social Responsibility Actively involve the local community in planning and decision-making and provide capacity building to make this a reality. Assess social impacts throughout the life cycle of the operation – including the planning and design phases of projects - in order to minimise negative impacts and maximise positive ones. Endeavour to make tourism an inclusive social experience and to ensure that there is access for all, in particular vulnerable and disadvantaged communities and individuals. Combat the sexual exploitation of human beings, particularly the exploitation of children. Be sensitive to the host culture, maintaining and encouraging social and cultural diversity. Endeavour to ensure that tourism contributes to improvements in health and education. Adapted from the Cape Town Declaration. The Cape Town Conference on Responsible Tourism in Destinations was organised as a side event preceding the World Summit on Sustainable Development in Johannesburg in 2002 and was attended by 280 delegates from 20 countries.